About NUUKE · Crew manifest
Building brands that don’t blend in.
Meet the crew behind NUUKE’s mobile apps, immersive 3D, animation, marketing and applied AI.
01 · Manifesto
We don’t do “pretty for the sake of pretty.”
At NUUKE, design isn’t decoration, it’s the engine that powers identity, emotion, and impact. We blend strategy, storytelling, and technology to craft visual experiences that feel alive, intentional, and unforgettable.
A specialized unitfor market dominationnot a vendor.
02 · Crew manifest
Our crew
Talented designers and developers who bring expertise and creativity to every project, led by these three. Open a badge to read the crew file.
- NUUKENK-01
Station · Command
Jesse Lane
Chief Executive Officer
Crew file · NK-01
Jesse Lane
Chief Executive Officer
Sets the direction for the studio and sits in on every kickoff, so the person who agrees the goal is the one who answers for it.
Focus
- Studio direction
- Creative strategy
- Client partnerships
- Kickoffs
Off duty
Usually the one asking, “what’s the simplest version of this?”
- NUUKENK-02
Station · Signal
Jordan “JB” Bree
Marketing Head
Crew file · NK-02
Jordan “JB” Bree
Marketing Head
Turns launches into moments people actually share, and keeps the story going long after launch day.
Focus
- Launch campaigns
- Social & creator content
- Brand voice
- Performance reporting
Off duty
Keeps a running list of ads that made them stop scrolling, and notes on why.
- NUUKENK-03
Station · Navigation
Harris Smith
Lead Project Manager
Crew file · NK-03
Harris Smith
Lead Project Manager
Keeps scope, people and deadlines honest, so you always know what ships this week and what comes next.
Focus
- Delivery planning
- Scope & priorities
- Risk tracking
- Weekly updates
Off duty
Thinks every meeting should end with a name and a date next to each action.
03 · Values
How we think
Four principles we navigate by. Select each star to chart them.
Strategy before pixels
Every project starts with the problem worth solving, the people it’s for and the number that will prove it worked.
Show, don’t tell
You tap a prototype in week one and spin the 3D in week two. Decisions get made on real things, not slide decks.
One team, no hand-offs
Strategists, designers, engineers and marketers work in the same room, so what we design is what ships.
Built for longevity
Design systems, clean code and documentation, so your product keeps getting better after launch day.
1 of 4 stars charted.
04 · Mission log
Ways to work with us
Three mission profiles. Pick one to see how it flies.
Sprint
Research, flows and a tappable prototype or 3D concept you can test with real users.
- Stage 01
Kickoff
Agree the problem worth solving, who it’s for and what would prove it worked.
- Stage 02
Research & flows
Map the journeys and the screens or scenes that matter most.
- Stage 03
Prototype
A tappable prototype or 3D concept, something real to react to.
- Stage 04
Test & decide
Put it in front of real users, then decide what to build next.
Build
Design, engineering and launch of an app, 3D website or film, with a dedicated squad.
- Stage 01
Squad & plan
A dedicated squad, a scope and milestones everyone can see.
- Stage 02
Design
UI, design system and motion, built on what the research showed.
- Stage 03
Engineer
The app, 3D website or film, built in short cycles you can tap along the way.
- Stage 04
Launch
Ship it, document it and hand over a product that keeps improving.
Partner
Growth marketing, content and continuous product improvements on a monthly retainer.
- Stage 01
Monthly plan
Set the priorities for the month ahead together.
- Stage 02
Content & campaigns
Growth marketing and content that keeps the brand in motion.
- Stage 03
Product improvements
Continuous fixes and features, shipped as they’re ready.
- Stage 04
Report & adjust
Look at what worked, then plan the next orbit.
Got a project?
Tell us what you’re building. We reply within one business day with next steps, a rough timeline and the team you’d work with.
